An Alternative Black Friday | Blog | Borough Broth

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An Alternative Black Friday

Here at Borough Broth Company, we don’t have anything against a good sale – in fact, we love them! We’ve been known to offer the occasional discount, especially when we have excess stock or ingredients that we simply don’t want to go to waste.

But to us, Black Friday feels a bit… different. A Green Alliance report from 2019 suggests that nearly all Black Friday purchases end up as waste. And although we know that our broths are more likely to end up in happy bellies than in landfills, we don’t want to encourage customers to purchase above their wants or needs this period.

Instead, we’re using it as an opportunity to give a little back. We’ll be donating 20% of all sales from our webshop from Friday 25th November 2022 until Monday 28th November to The Felix Project, a charity partner close to our hearts who work to fight food waste and hunger.

So, if you were waiting until this weekend to stock up on your broth bundles, hopefully, you will agree it was worth the wait. You can learn more about the incredible work of The Felix Project below.


The Felix Project rescues good, surplus food from the food industry that cannot be sold and would otherwise go to waste. They then sort and then deliver this food to almost 1000 front-line charities, primary schools and holiday programmes in London.

That way, food that would have gone to waste is reaching vulnerable people, the homeless, or those who simply cannot afford to buy regular, healthy food.


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