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Borough Broth at Groundswell

BOROUGH BROTH AT GROUNDSWELL

Borough Broth Goes to Groundswell

Last month, Borough Broth took to the field for the very first time as an exhibitor at Groundswell, the UK's leading regenerative agriculture festival. Keep reading to discover what the team got up to...

Trying new flavours

Across the two days of the festival, we welcomed a steady stream of broth-lovers to our stand, where we poured out samples of four of our broths, including a brand-new flavour that hasn't even hit the shelves yet.

Watching people taste it for the very first time, before anyone else outside the team, was a highlight!

Spicing things up

To make things a bit more fun, we turned the tasting into a game, where attendees could vote for their favourite flavour as they sampled their way along the stand.

Anyone who scanned our QR code was also entered into a prize draw for a year's worth of broth, which brought some curious faces our way.

Some of the best moments of the weekend came from the conversations that followed: long-time customers stopping by to tell us how much they love the product, and plenty of new faces who left the festival having heard of Borough Broth for the first time.

Expanding our horizons

Beyond the stand, Groundswell gave us the chance to talk about the things that matter most to us: protecting the planet, supporting the British farmers we work with, and helping to future-proof the food industry through organic farming practices.

The team also carved out time to sit in on some of the festival's talks, picking up fresh insight and ideas to bring back with us. All in all, it was a brilliant first year exhibiting at Groundswell, and we're already looking forward to next year.