THE DIFFERENCE BETWEEN BONE BROTH AND STOCK CUBES
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So, when I’m asked what exactly bone broth is, I usually say something like:
"It lies somewhere between a soup and a stock, but you can drink it on its own. Imagine a stock, densely made up of bones and, in our case, additional organic vegetables, herbs and seasoning, but instead of cooking for a few hours on a hot simmer we slow cook it on a low temperature for 24 hours. This produces a very different product for us. In fact, ours comes out clarified like a consomme. Additionally, we use a LOT of bones, at least 40% in every recipe. Our aim is to extract the gelatine gently from the bones as well as produce amazing flavour."
There's a great article in Epicurious where they confront the semantics of broth, stock and bone broth. And it explains the subtle differences:
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There are plenty of critics and food writers who have an issue with the term because they think it brings with it misinformation and pseudoscience. And perhaps they assume I/we/the community of people making and producing ‘bone broth’ are trying to rebrand something that is age-old. Which makes me really sad.
The beauty of this product is that it is age-old and for many, broth or stock or whatever you want to call it, has been lost in most people's diets and we want to bring it back! The fact we say bone broth on our packaging is to define concisely that we don't just boil a load of bones for a few hours. It should explain the process and the type of bones we use. But hopefully, most people don't care too much about what it's actually called and understand it's a product that is both great to drink AND cook with.